SEO and PPC are both effective digital marketing strategies on their own. Both work well separately and both can facilitate amazing results for your business.
Some businesses may find that SEO alone will be enough to achieve their goals, while others think they benefit more by using PPC (pay-per-click).
However, the online space is a very competitive landscape for businesses and it's easy to be left behind with a digital marketing strategy that only focuses on one part of the puzzle.
While some businesses take a scattered approach towards their digital marketing efforts, you can leverage available opportunities by utilising both SEO and PPC into your strategy.
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SEO – what is it?
Recognized as an essential tool in digital marketing, search engine optimization or SEO is defined as a method of improving your website through increasing its visibility for certain searches. This means that if your pages have better visibility in the SERPs for relevant searches, your business has a higher chance of catching the attention and attracting existing and prospective customers.
Now, you may have read or heard of the definition of SEO a hundred times already and even have a basic understanding of it. However, it is still possible that you don’t have a solid grasp of what this marketing strategy is all about. Fortunately, this article aims to answer all of your questions about search engine optimization.
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“Don’t push people to where you want to be; meet them where they are.” - Meghan Keaney Anderson, VP Marketing, HubSpot
Over 4.6 billion people worldwide are using the Internet as of January 2021, and there’s no sign of this number going down anytime soon as more and more people learn to use it to search for products, services or whatever they need online. This means that if your business isn’t or can’t be found online, then you are missing out on the golden opportunity of reaching existing clients and attracting prospective customers.
If, on the other hand, you are already where your customers are (online), built a website, established an online presence through social media, and so on but still not generating leads, conversions and sales, then you should consider investing in digital marketing services.
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“Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.” - Mark Zuckerberg, Facebook’s Co-Founder and CEO
Social media has long been recognized as the fastest-growing trend in the history of the world. What started as simple platforms to connect with family and friends grew into something big that it’s even now being used to market products and services. And if social media marketing is done efficiently, it can spell success not just for major brands but even start-ups and SMEs.
What this means is clear – if your business is not on any social media platform, then you’re wasting what many consider today as an incredible marketing channel. Even major brands are upping their game by establishing a strong online presence through Facebook, YouTube and Instagram among others. From food and beverage chains to banks and airlines, many have embraced social media enthusiastically.
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One of the many questions that SEO companies will often hear from their clients when discussing the work involved, packages, etc. is “how long does it take for SEO to work?”
There is nothing wrong with the question though. It’s a valid one as it’s understandable for them to want even a little assurance that they are choosing and focusing on the best marketing strategy out of all the others. After all, it’s not a small investment to make. While some providers of SEO services are a bit hesitant in answering it in fear that it would only turn any prospective client away, many understand that being truthful with the latter is the key to earning their trust in this business.
Want to know the answer to this question? Well, you should continue reading this article and find out for yourself.
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Putting up a business isn’t as easy as you think.
Though some may have made it look easy and became a success, there’s plenty of things that happened behind the scenes. There were sleepless nights in putting together the right products and services. There were long hours of discussion about the business’ attention-grabbing name, design, branding materials and so on. It involves thorough planning to create something that will click with the masses.
But note this, the work doesn’t stop after all that and just because it’s day 1 of your business operations. There are still promotions to do to make sure that people are aware of your business and what your products and/or services are. Not doing it may cause you in the long run as there’s a possibility of not gaining new and loyal customers, reduced sales and more.
Now, you may still be debating whether it’s better to do it the traditional way or call in the experts of digital marketing services. The two does offer good points when it comes to promoting your brand, products and services. But if you were to choose just one, which of the two will it be? To help you make an informed decision on the right marketing approach for your business, we’ve put together an article that talks about each type of marketing and the main differences between the two.
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SEO is considered by many as an investment, and it’s true. Not many are up to the challenge because of its complex and challenging process, and it will take time, planning and patience to achieve results. But when you reach that point, you’ll be reaping the rewards.
In the world of search engine optimization, it’s clear that a lot of things has changed. In its early stages, the SEO practice was stuffing keywords into content, creating spammy links, using link farms, and even modifying back-end codes to boost a website’s rankings for keywords they want their business to be popular for. Although now considered a dishonest move, many people still followed until Google started developing ways to put an end to this practice such as search algorithm updates. This brought about changes to the SEO services implemented by search engine marketers and businesses today.
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Additional readings: Vital Information To Help Get Your Site Found on Google