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So you’ve got this amazing website created and it’s filled with vital information about your business, pages are optimized with keywords that your target audience searches for and all the works needed to make it SEO-friendly, discoverable and crawlable. But the problem is it’s still not showing up in Google’s search results. Now, there may be several things stopping your website from showing up in the SERPs and knowing what these are will get you steps away from your goal – to get your site found on Google, or even show up in the first page. Additional readings: What is SEO and Why SEO matters? img by @domenicoloia
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31 January 2021

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In this day and age, it’s impossible not to see any type of advertising wherever you go. There are still giant billboards proudly displayed on the side of the roads, TV ads playing while you’re watching your favourite show and ads showing up in the sidebar of the page you’re visiting or in the middle of the videos you’re streaming. This goes to show that from traditional advertising channels, digital marketing Singapore providers and business owners have moved on to become more technology-based and focused on targeting specific audiences with what they want and need. And it’s all because this is where people spend most of their time – online. Additional reading: What is SEM and How Can It Benefit Your Business Marketing? img by @9oh9x
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31 January 2021

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“Websites promote you 24/7. No employee will do that.” – Paul Cookson As a business, regardless if you’re a start-up or a well-established one, you will want to go to where your customers are. And that would be online. Today, it’s pretty normal for consumers to go online and look for information on the brand, its products and services. In fact, they do this before they purchase in the store or online as it helps them make smarter buying decisions. This buying behaviour, as many would put it, then further stresses the importance of having a well-rounded website for businesses today. Without one, you risk not engaging with existing customers, reaching out to new ones and more. A website may simply look like a collection of webpages with content under one common domain name. To others, it could be just an online page where sales can be made, orders can be filled, and payments can be received. However, it is more than that. Websites can tell consumers a lot about your business. It shows just how much effort is exerted to design and develop the site, write the web copies and other essential areas. And yet, there are companies who don’t pay attention to it and built one just for the sake of having one. In this post, we’ll be sharing with you various advantages of having a website to convince you that building one is essential. Additional reading: What is SEM and How Can It Benefit Your Business Marketing? img source
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22 January 2021

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Search Engine Marketing (SEM) -  Sometimes referred to as SEM, PPC or paid search marketing, is a form of Internet marketing that involves businesses paying for their online advertisements displayed on the SERPs. Bidding on keywords that are related to their services and what users are already looking for when they search online, advertisers can effectively reach their target customers because their ads will be appearing alongside search engine results for those particular queries. Pay-per-click ads, or simply known as ads or PPC ads, come in different formats. There are small, text-based advertisements and there’s also product-based ads wherein consumers can see valuable information they need in one glance such as the prices and so on. SEM, however, should not be confused with SEO or search engine optimization. While the former involves paying Google to show their online ads in the search engine results pages, the latter does not and businesses earn a spot in the organic search results through their well-crafted content that’s related to the keyword users are searching for. Both are still fundamental in any online marketing strategy as both drives traffic and conversions to your website. Additional reading: What is SEM and How Can It Benefit Your Business Marketing? img source
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29 December 2020

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Social media marketing is defined as the process of using social media and social networking services to promote products and services to existing and potential customers. In addition to SEO, paid search campaigns and other digital marketing methods, it is a highly effective way of increasing brand visibility, engaging with existing customers and reaching new ones. Tracking SMM campaigns is also easier because of data analytics tools that help determine if efforts are a success or not. img source
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24 December 2020

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SEO – as many of you probably already know, it stands for Search Engine Optimization. In simpler terms, it’s the process of improving the website’s quality for search engines to like it and rank it high on their results pages (or SERPs). It involves optimizing the site’s content for certain keywords so that when search engines crawl and like what they see, they’ll show yours as the top search result – the goal of all businesses. Additional reading: How can SEO campaign services help your business?
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11 December 2020

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For most people, it’s easy to think that putting up a business is as easy as 1-2-3. But what they don’t realise is that having the capital to fund it, an incredible in-house team, an amazing set of products and services to offer along with other things necessary to run the business is just half the battle. For it to be a success, one has to exert his best efforts on it. One way of making it successful is through investing in various marketing strategies, particularly digital marketing services. img source
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22 October 2020

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