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Enjoy The Fruits Of Your Labour

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In the world of web design, we tend to become preoccupied with the here and now. In “Resilient Web Design”, Jeremy Keith emphasizes the importance of learning from the past in order to better prepare ourselves for the future. So, perhaps we should stop and think more beyond our present moment? The following is an excerpt from Jeremy’s web book.

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Enjoy The Fruits Of Your Labour

Prints And The Revolution Link

Materials and processes have changed and evolved over the past millennium or so. Gutenberg’s invention of movable type was a revolution in production. Whereas it would have taken just as long to create a second copy of the Book of Kells as it took to create the first, multiple copies of the Gutenberg bible could be produced with much less labour. Even so, many of the design patterns such as drop caps and columns were carried over from illuminated manuscripts. The fundamental design process remained the same: knowing the width and height of the page, designers created a pleasing arrangement of elements.

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The techniques of the print designer reached their zenith in the 20th century with the rise of the Swiss Style. Its structured layout and clear typography is exemplified in the work of designers like Josef Muller Brockmann and Jan Tschichold. They formulated grid systems and typographic scales based on the preceding centuries of design.