Top 10 Online Shopping Sites in Singapore 2018

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Online shopping sites have been steadily overtaking the traditional brick and mortar stores. With exploding popularity that only continues to increase, you can be sure that it will continue its success in the future.  

Despite our country’s small size, our online spending stood at number one in the Asia-Pacific region in 2015. 

In this article, we introduce the 10 best e-commerce sites you can find in Singapore [2018]. Read on to find out more!

Top 10 Online Shopping Sites in Singapore 2018


Qoo10 defines “marketplace” well; it’s as mess bulk of sellers and has a huge variety of stuff sold as any market you can find outside. 

Despite the confusing interface and not very aesthetically pleasing design, its clever deal placements and advertising have drawn many enthusiastic customers to it. That, combined the sheer volume of goods it sells, has made it one of the oldest and popular online shopping website in Singapore.  


Compared to Qoo10, Lazada’s interface is undoubtedly more organised and attractive. It sells a diverse range of goods, such as electronics, furniture and wines. 

A massive e-commerce presence in Southeast Asia with operations in Singapore, Malaysia, Philippines, Indonesia, Thailand and Vietnam, it is certainly a force to be reckoned with. In 2016, Alibaba bought over the majority of its shares at $1 billion, in their quest for growth in the rising affluence of the region. 


Redmart is essentially an online supermarket. It markets itself as a convenient solution for busy middle-class customers. Goods are purchased according to customers’ instructions and delivered right to their doorsteps.

Founded in Singapore, it has set its sights overseas with its foray into the Hong Kong and Indonesian markets. Of course, other enthusiastic competitors have challenged its position, such as Honestbee and supermarket chains that have caught on to the trend.

In 2016, it was also acquired by Alibaba, the Chinese-American e-commerce giant, as part of their plans to expand into the South-east Asian market. 


Established in 2013, Shop365 is another website that has amassed popularity over the years. It offers products from a wide range of well-known brands, such as Philips, Kenwood, DeLonghi, Hasbro, Prolink, OGAWA and many more brands. They are mainly focusing on home and kitchen appliances. Right now, they have just launched their Online Marketplace on January 2018! They offered special rebates (up to 10%) for all purchases in Shop365.sg . Shop365 focus on 100% Local Sellers which able customers to receive their purchases fast and good support from local vendors. Do check them out @ https://Shop365.sg


As is, Shopback isn’t exactly a shopping website, but rather a service. The first of its kind in Southeast Asia, it basically hitches onto other e-commerce sites and offers discounts and cash rebates for users while they shop. 

All users have to do is create an account and shop via the links on the website, and the rebates will be credited to their bank accounts after a period of time. 

Impressively, in just less than a year since incorporation, it was offering discounts at more than 300 e-stores. Notable partner sites include Taobao, Asos and Expedia. 

Over the last couple of years, its popularity has also increased. It’s not hard to guess why – who would refuse discounts and “free” money? I know I wouldn’t!


eBay needs no introduction – clearly, old is gold for this one. Thanks to an international pool of sellers and 20 years of strong market presence, it has managed to defend itself against other similar websites. It also maintains its reputation as one of the most favoured destinations for online shopping. 


Hard to believe that this market giant was created by a group of Singaporean students back in 2012, isn’t it? My personal favourite, Carousell offers users a platform to easily list, buy and sell almost anything under the sun. 
Since its inception, it has seen huge growth and attracted the likes (and money) of many influential investors. 
It has also been infamously called “Carouhell” with a Tumblr account dedicated to it due to its tendency to attract cheapskates and rude inarticulate people. However, its simple-to-use interface and wide variety of goods have always kept customers coming back. 
It also has a buyer-seller rating system as an encouragement and deterrent to others. As of 2017, more than 8 million products have been sold, and a staggering 57 million listings created. 


Shopee is a website very similar to Carousell, and also one that I personally favour. The greatest difference would likely be that it often offers generous discount coupons for buyers, at the company’s own cost. 
You can also find a wide range of items being sold here, from Milo cubes to HaiDiLao, a popular Chinese restaurant’s signature sauce. 
The purchasing and selling process is extremely straightforward, even more than Carousell’s, which is a definite plus. It comes up with occasional trivia, contests and competitions to fuel the interest of users. 

Zalora Singapore 

One of the biggest online fashion retailers in Singapore, Zalora sells not just their own home brand, but also that of many other well-known brands. 
They include Mango, MDSCollections, Ivy Park and Under Armour, among much more. Users find themselves spoilt for choice, and it’s also the rare few sites selling menswear. It offers many attractive discount coupons for customers, as well as a 30-day free returns policy to boost sales. 


HipVan is a Singapore startup which sells quality designer furniture that doesn’t burn a huge hole in your pocket. It promises “great quality with a fair price”, without cutting corners. That means you don’t have to worry about a chair leg dropping off after one use, or an ugly designed piece. On average, revenue for the company has been growing at a steady 12 percent monthly, and the company looks to conquering the Singapore home market worth $3 billion annually.