“Websites promote you 24/7. No employee will do that.” – Paul Cookson
As a business, regardless if you’re a start-up or a well-established one, you will want to go to where your customers are. And that would be online.
Today, it’s pretty normal for consumers to go online and look for information on the brand, its products, and its services. In fact, they do this before they purchase in the store or online as it helps them make smarter buying decisions. This buying behavior, as many would put it, then further stresses the importance of having a well-rounded website for businesses today. Without one, you risk not engaging with existing customers, reaching out to new ones, and more.
A website may simply look like a collection of web pages with content under one common domain name. To others, it could be just an online page where sales can be made, orders can be filled, and payments can be received. However, it is more than that. Websites can tell consumers a lot about your business. It shows just how much effort is exerted to design and develop the site, write the web copies, and other essential areas. And yet, there are companies who don’t pay attention to it and built one just for the sake of having one.
In this post, we’ll be sharing with you various advantages of having a website to convince you that building one is essential.
Additional reading: What is SEM and How Can It Benefit Your Business Marketing?
Websites – What Do You Get From Having One
What are the Advantages of Having a Business Website?
For the sake of saying that they have a website, some companies opt to hire inept website design and development companies that offer their services at a very low price. They thought that they should be focusing on making sales only, and neglect a channel that could help in promoting their brand to countless people from around the world. But this is where they’re wrong.
Here are six advantages and/or reasons why websites are great to have and why you should build one, with the help of an experienced website design company.
Increased Business Credibility
Today’s customers expect that any business, especially reputable ones, will have an online presence – whether that’s through a website or in social media. It’s good if you’ve got social media covered. However, you’re missing out on the golden opportunity of building the credibility of your business. As a customer yourself, it’s only natural to distrust brands and businesses with no physical shops or addresses and even a telephone number. And the same can be said for businesses with no sites for existing or prospective customers to get information or a telephone number to reach when clarifying their queries. A well-rounded website and contact details give people the impression that you are credible and serious to do business with them.
Establish Brand Name
If you’ve invested money in your business, why not invest money in a website that can showcase your brand to potential customers? Not only will it help in improving your brand’s identity online and offline, but it will also help spread your name to all active Internet users entering keywords related to your business in the search queries. Websites not only tell people what your brand is, but it also presents an opportunity for you to build your reputation as an authority in the industry. Sharing informative posts in your blog section will not only expose your brand to as many users as possible, those who find it helpful will be sharing it to family, friends, and colleagues who might end up becoming customers.
Lead Conversion
Of course, one of the most important reasons to create a website is to help you make sales. Without one, you risk not helping your customers find you and get the information they need such as your opening hours, product prices, and so on. How can they convert when they can’t even find the information they need? Although social media can fill them in with some information they need, they will need a website where they can order and pay. Thanks to having a website that’s appealing, easy to find and navigate to, and filled with useful information, they can contact you easily – giving you the opportunity of increased sales.
Reach New Customers
Billions of people will go online every single day to browse through their social media accounts and search on search engines when finding the nearest restaurants to try or the next best shop to visit to get what they need. So, what does this tell you? Not only does this mean that people may already be searching for something that you offer, but you have a billion chances of being found online and reaching new customers every single day. It’d be unwise to let go of this channel when you can employ tried-and-tested digital marketing services to further increase the chances of engaging people and getting them to convert. With the help of a reputable digital marketing service provider, aim to be on the first page of SERPs because that’s where you can get the majority of clicks and impressions.
Tool for Online Marketing
Now, you may think that having a website is all there is. What you may not realize is that it becomes a tool for online marketing. Yes, that’s right. Websites are not just used to display your About Page, your products and services, and others. You can promote it when you implement various digital marketing activities such as search engine optimization (SEO), search engine marketing (SEM), and social media marketing (SMM). If done correctly and with the expert help of a digital marketing consultant, it’s possible to reach new customers, establish the brand’s visibility, increase revenue, and more.
To beat the competition in the industry
In such a cutthroat environment, it’d cost you dearly not to have a website because your competitors will definitely have one. You’ll be missing out on every sales opportunity that you could have gotten just because you don’t have a website. Build your website today and design and develop it even better than your competitors.
To sum it up, it should be clear that having a website presents numerous advantages to not having one. And these are just 6 advantages, there are more benefits you’ll be getting if you get your website built as soon as possible. Let your customers know that you are serious about doing business with them. Work with a professional web design and development company to deliver an appealing and professional-looking website to you. Connect with your customers, make sales, and ensure that they get a positive experience while browsing through your website – that’ll be good for your business in the long run.
