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In this day and age, it’s impossible not to see any type of advertising wherever you go. There are still giant billboards proudly displayed on the side of the roads, TV ads playing while you’re watching your favourite show and ads showing up in the sidebar of the page you’re visiting or in the middle of the videos you’re streaming. This goes to show that from traditional advertising channels, digital marketing Singapore providers and business owners have moved on to become more technology-based and focused on targeting specific audiences with what they want and need. And it’s all because this is where people spend most of their time – online. img by @9oh9x Additional reading: What is SEM and How Can It Benefit Your Business Marketing?
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31 January 2021

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As companies adapt to meeting customer satisfaction through deliveries, challenges may emerge along the way. Here are most common challenges when managing fleet. img by @jxremy
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30 January 2021

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Not many people seem to be comfortable around people with disabilities. Unless they know, live or work with someone with some form of disability, they are worried that they might do or say something insensitive unconsciously. However, disabilities are a lot more common these days than most people think. And no matter what caused it, be it from an injury, accident, illness, or because of aging, the focus should be on how you and we can help improve their lives. A disabled lift or ramp may seem to be a small thing, but it can make a huge difference in how they can live comfortably and independently. img source
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28 January 2021

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Starting your own garden is known to be the most rewarding thing to do. Getting yourself started with a vegetable garden or if you are planning to raise a floral one not only benefits you but also the people around you. But the question really is, where do you start? What supplies do you need to get? What steps are to be taken? Below are a few of the essentials that you need to think around before starting. img source
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26 January 2021

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“Websites promote you 24/7. No employee will do that.” – Paul Cookson As a business, regardless if you’re a start-up or a well-established one, you will want to go to where your customers are. And that would be online. Today, it’s pretty normal for consumers to go online and look for information on the brand, its products and services. In fact, they do this before they purchase in the store or online as it helps them make smarter buying decisions. This buying behaviour, as many would put it, then further stresses the importance of having a well-rounded website for businesses today. Without one, you risk not engaging with existing customers, reaching out to new ones and more. A website may simply look like a collection of webpages with content under one common domain name. To others, it could be just an online page where sales can be made, orders can be filled, and payments can be received. However, it is more than that. Websites can tell consumers a lot about your business. It shows just how much effort is exerted to design and develop the site, write the web copies and other essential areas. And yet, there are companies who don’t pay attention to it and built one just for the sake of having one. In this post, we’ll be sharing with you various advantages of having a website to convince you that building one is essential. img source Additional reading: What is SEM and How Can It Benefit Your Business Marketing?
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22 January 2021

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Search Engine Marketing (SEM) -  Sometimes referred to as SEM, PPC or paid search marketing, is a form of Internet marketing that involves businesses paying for their online advertisements displayed on the SERPs. Bidding on keywords that are related to their services and what users are already looking for when they search online, advertisers can effectively reach their target customers because their ads will be appearing alongside search engine results for those particular queries. Pay-per-click ads, or simply known as ads or PPC ads, come in different formats. There are small, text-based advertisements and there’s also product-based ads wherein consumers can see valuable information they need in one glance such as the prices and so on. SEM, however, should not be confused with SEO or search engine optimization. While the former involves paying Google to show their online ads in the search engine results pages, the latter does not and businesses earn a spot in the organic search results through their well-crafted content that’s related to the keyword users are searching for. Both are still fundamental in any online marketing strategy as both drives traffic and conversions to your website. img source Additional reading: What is SEM and How Can It Benefit Your Business Marketing?
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29 December 2020

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Organic produce contains fewer to no pesticides at all. Why go organic? Because the most common agriculture way of keeping the produce alive for selling (non-organic produce/GMO’s) are being treated with fungicides, herbicides, and insecticides and the residues of all that remain on (and in) the food we eat also the soil they’re planted on.
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29 December 2020

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Majority expect to live long and healthy or think their bodies are tough until one is faced with a life challenge - a disabling illness or injury. It will be a tough road ahead but yes, there is a beautiful life after it. First and foremost, there should be acceptance of the new reality. Without doing so - it would be a bit difficult to plan and see-through things clearly around life and living the new reality, the limitations and the stuff you need to focus on, what tools you are going to need along the way. Acknowledging and seeing what you can and can’t do will help you in getting the new life reality on track.
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29 December 2020

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