Articles

What are the 5 Benefits that SEO can give to your Business Website?

SEO is considered by many as an investment, and it’s true. Not many are up to the challenge because of its complex and challenging process, and it will take time, planning, and patience to achieve results. But when you reach that point, you’ll be reaping the rewards. In the world of search engine optimization, it’s clear that a lot of things have changed. In its early stages, the SEO practice was stuffing keywords into content, creating spammy links, using link farms, and even modifying back-end codes to boost a website’s rankings for keywords they want their business to be popular for. Although now considered a dishonest move, many people still followed until Google started developing ways to put an end to this practice such as search algorithm updates. This brought about changes to the SEO services implemented by search engine marketers and businesses today. image by @cowomen Additional readings: Vital Information To Help Get Your Site Found on Google

Vital Information To Help Get Your Site Found on Google

So you’ve got this amazing website created and it’s filled with vital information about your business, pages are optimized with keywords that your target audience searches for and all the works needed to make it SEO-friendly, discoverable, and crawlable. But the problem is it’s still not showing up in Google’s search results. Now, there may be several things stopping your website from showing up in the SERPs, and knowing what these are will get you steps away from your goal – to get your site found on Google, or even show up on the first page. Additional readings: What is SEO and Why SEO matter? image by @domenicoloia

Google Ads: How Can It Help Singapore Companies Grow Their Business

In this day and age, it’s impossible not to see any type of advertising wherever you go. There are still giant billboards proudly displayed on the side of the roads, TV ads playing while you’re watching your favorite show, and ads showing up in the sidebar of the page you’re visiting or in the middle of the videos you’re streaming. This goes to show that from traditional advertising channels, digital marketing Singapore providers and business owners have moved on to become more technology-based and focused on targeting specific audiences with what they want and need. And it’s all because this is where people spend most of their time – online. Additional reading: What is SEM and How Can It Benefit Your Business Marketing? image by @9oh9x

Most Common Challenges Faced by Fleet Operators

As companies adapt to meeting customer satisfaction through deliveries, challenges may emerge along the way. Here are the most common challenges when managing a fleet. image by @jxremy

3 Popular Ideas to Help Improve the Lives of People with Disabilities

Not many people seem to be comfortable around people with disabilities. Unless they know, live or work with someone with some form of disability, they are worried that they might do or say something insensitive unconsciously. However, disabilities are a lot more common these days than most people think. And no matter what caused it, be it from an injury, accident, illness, or because of aging, the focus should be on how you and we can help improve their lives. A disabled lift or ramp may seem to be a small thing, but it can make a huge difference in how they can live comfortably and independently. image source

Essential Gardening Supplies for Beginners

Starting your own garden is known to be the most rewarding thing to do. Getting yourself started with a vegetable garden or if you are planning to raise a floral one not only benefits you but also the people around you. But the question really is, where do you start? What supplies do you need to get? What steps are to be taken? Below are a few of the essentials that you need to think about before starting. image source

Websites – What Do You Get From Having One

“Websites promote you 24/7. No employee will do that.” – Paul Cookson As a business, regardless if you’re a start-up or a well-established one, you will want to go to where your customers are. And that would be online. Today, it’s pretty normal for consumers to go online and look for information on the brand, its products, and its services. In fact, they do this before they purchase in the store or online as it helps them make smarter buying decisions. This buying behavior, as many would put it, then further stresses the importance of having a well-rounded website for businesses today. Without one, you risk not engaging with existing customers, reaching out to new ones, and more. A website may simply look like a collection of web pages with content under one common domain name. To others, it could be just an online page where sales can be made, orders can be filled, and payments can be received. However, it is more than that. Websites can tell consumers a lot about your business. It shows just how much effort is exerted to design and develop the site, write the web copies, and other essential areas. And yet, there are companies who don’t pay attention to it and built one just for the sake of having one. In this post, we’ll be sharing with you various advantages of having a website to convince you that building one is essential. Additional reading: What is SEM and How Can It Benefit Your Business Marketing? image source

Search Engine Marketing (SEM): What It Is And Its Benefits To Businesses Today

Search Engine Marketing (SEM) -  Sometimes referred to as SEM, PPC, or paid search marketing, is a form of Internet marketing that involves businesses paying for their online advertisements displayed on the SERPs. Bidding on keywords that are related to their services and what users are already looking for when they search online, advertisers can effectively reach their target customers because their ads will be appearing alongside search engine results for those particular queries. Pay-per-click ads, or simply known as ads or PPC ads, come in different formats. There are small, text-based advertisements and there are also product-based ads wherein consumers can see valuable information they need in one glance such as the prices and so on. SEM, however, should not be confused with SEO or search engine optimization. While the former involves paying Google to show their online ads in the search engine results pages, the latter does not and businesses earn a spot in the organic search results through their well-crafted content that’s related to the keyword users are searching for. Both are still fundamental in any online marketing strategy as both drive traffic and conversions to your website. Additional reading: What is SEM and How Can It Benefit Your Business Marketing? image source