“Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.” - Mark Zuckerberg, Facebook’s Co-Founder and CEO
Social media has long been recognized as the fastest-growing trend in the history of the world. What started as simple platforms to connect with family and friends grew into something big that it’s even now being used to market products and services. And if social media marketing is done efficiently, it can spell success not just for major brands but even start-ups and SMEs.
What this means is clear – if your business is not on any social media platform, then you’re wasting what many consider today as an incredible marketing channel. Even major brands are upping their game by establishing a strong online presence through Facebook, YouTube, and Instagram among others. From food and beverage chains to banks and airlines, many have embraced social media enthusiastically.
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One of the many questions that SEO companies will often hear from their clients when discussing the work involved, packages, etc. is “how long does it take for SEO to work?”
There is nothing wrong with the question though. It’s a valid one as it’s understandable for them to want even a little assurance that they are choosing and focusing on the best marketing strategy out of all the others. After all, it’s not a small investment to make. While some providers of SEO services are a bit hesitant in answering it in fear that it would only turn any prospective client away, many understand that being truthful with the latter is the key to earning their trust in this business.
Want to know the answer to this question? Well, you should continue reading this article and find out for yourself.
image by Joshua Earle
Putting up a business isn’t as easy as you think.
Though some may have made it look easy and became a success, there’s plenty of things that happened behind the scenes. There were sleepless nights in putting together the right products and services. There were long hours of discussion about the business’ attention-grabbing name, design, branding materials, and so on. It involves thorough planning to create something that will click with the masses.
But note this, the work doesn’t stop after all that and just because it’s day 1 of your business operations. There are still promotions to do to make sure that people are aware of your business and what your products and/or services are. Not doing it may cause you in the long run as there’s a possibility of not gaining new and loyal customers, reduced sales, and more.
Now, you may still be debating whether it’s better to do it the traditional way or call in the experts of digital marketing services. The two do offer good points when it comes to promoting your brand, products, and services. But if you were to choose just one, which of the two will it be? To help you make an informed decision on the right marketing approach for your business, we’ve put together an article that talks about each type of marketing and the main differences between the two.
image by Joshua Earle
SEO is considered by many as an investment, and it’s true. Not many are up to the challenge because of its complex and challenging process, and it will take time, planning, and patience to achieve results. But when you reach that point, you’ll be reaping the rewards.
In the world of search engine optimization, it’s clear that a lot of things have changed. In its early stages, the SEO practice was stuffing keywords into content, creating spammy links, using link farms, and even modifying back-end codes to boost a website’s rankings for keywords they want their business to be popular for. Although now considered a dishonest move, many people still followed until Google started developing ways to put an end to this practice such as search algorithm updates. This brought about changes to the SEO services implemented by search engine marketers and businesses today.
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Additional readings: Vital Information To Help Get Your Site Found on Google
So you’ve got this amazing website created and it’s filled with vital information about your business, pages are optimized with keywords that your target audience searches for and all the works needed to make it SEO-friendly, discoverable, and crawlable. But the problem is it’s still not showing up in Google’s search results. Now, there may be several things stopping your website from showing up in the SERPs, and knowing what these are will get you steps away from your goal – to get your site found on Google, or even show up on the first page.
Additional readings: What is SEO and Why SEO matter?
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In this day and age, it’s impossible not to see any type of advertising wherever you go. There are still giant billboards proudly displayed on the side of the roads, TV ads playing while you’re watching your favorite show, and ads showing up in the sidebar of the page you’re visiting or in the middle of the videos you’re streaming. This goes to show that from traditional advertising channels, digital marketing Singapore providers and business owners have moved on to become more technology-based and focused on targeting specific audiences with what they want and need. And it’s all because this is where people spend most of their time – online.
Additional reading: What is SEM and How Can It Benefit Your Business Marketing?
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Not many people seem to be comfortable around people with disabilities. Unless they know, live or work with someone with some form of disability, they are worried that they might do or say something insensitive unconsciously. However, disabilities are a lot more common these days than most people think. And no matter what caused it, be it from an injury, accident, illness, or because of aging, the focus should be on how you and we can help improve their lives. A disabled lift or ramp may seem to be a small thing, but it can make a huge difference in how they can live comfortably and independently.