Social media marketing is defined as the process of using social media and social networking services to promote products and services to existing and potential customers. In addition to SEO, paid search campaigns and other digital marketing methods, it is a highly effective way of increasing brand visibility, engaging with existing customers and reaching new ones. Tracking SMM campaigns is also easier because of data analytics tools that help determine if efforts are a success or not.
Social Media Marketing – Can It Help Businesses Reach Their Goals?
“The way you treat your users or customers, and how you personally present yourself through social media, is a way to differentiate yourself from your competitors.” – Alexis Ohanian, Reddit Cofounder
In this day and age, it may be impossible to not know of a single business that survived without social media. Although some businesses can do it, it’s only because they’re doing it correctly – the promotion. However, it is not without any challenge and it affects their growth potential.
On the other hand, businesses that do engage in social media and able to do it smartly are presented with endless possibilities such as increased revenue, customer growth, strengthened brand visibility and more. Opting to not engage in social media or social media marketing (SMM) for that matter would be an unwise decision.
Facebook alone has roughly over 2.7 billion active users, while Instagram has over 1 billion users. This means that you have billions of chances and people to advertise your products to, and you can even do it according to age, behaviour, interests and location. And it’s just Facebook and Instagram, we haven’t counted users of other platforms yet. With that many users, can you really afford to not tap into social media and use it to your advantage?
Should Businesses (Small or Big) Advertise on Facebook and Instagram?
Abandoning social media is never a good idea. Do so and you could be missing out on a golden opportunity of taking your business to the next level and reaching more than one potential customer every time your ad shows up in mobile screens. So you may ask, should your business work with a social media marketing agency for Facebook and Instagram advertising? And the answer is, a big YES!
Any individual or company can advertise
First of all, any individual or company can advertise, which makes it easy to start the campaign. Depending on your advertising goals, you can start with boosting existing posts directly from your Page’s timeline. Or for complex marketing goals, you can create Facebook ads through Ads Manager, check the results of each campaign you made and make necessary changes. Instagram lets you post a photo or series of photos, videos, and collection ads to entice the public to check your business page and convert. Through Ads Manager, you can set up and see campaign results too. With the expert help of an SMM consultant, you’ll be reaching your business goals in no time.
Target exact audience on Facebook and Instagram
As of December 2019, there are over 3.5 billion people worldwide using social media. This means that you have the opportunity of engaging people who may be interested in your business or organization as well as reach existing and new customers. If you know who your customers are, you can use these social media platforms to engage them.
Ads can be integrated across various social media platforms
The good thing about social media marketing is that ads are scalable amongst social media platforms. When you create a Facebook ad, it will not only show in your News Feed but other places too such as Instagram, Audience Network and Messenger. What this means is that with just one ad, you could reach out to as many active users as possible, whether they’re using Facebook or Instagram.
What are the Benefits of Choosing to Advertise on these Social Networking Services?
Social media is not just a passing fad, it is here to stay. And so, it is necessary to be where your customers are. Still not convinced why your business should be investing in SMM marketing?
Increased Brand awareness
If you are looking for one of the most cost-effective marketing methods to increase your brand’s visibility, then that would be social media. You’ll be engaging with a wide-ranging audience and a simple “like” and/or “share” could start the ball rolling. Liked and shared posts could introduce new individuals to your brand and further increase their awareness of your business.
Opportunities for new customers to engage & convert
Sharing a photo, video, comment or blog post may seem nothing, but it could start a conversation between you and your customers or your customers’ altogether. When you interact with them by responding to their comments, you’re personifying your brand, giving them a positive impression about your business and making them feel heard. No one likes to feel that they’re talking to a robot. They’d rather do business with people and you can get them to convert that way.
Drive traffic to your website/business
Without another channel to market your business, you’ll only be reaching existing customers who are already familiar with your brand. Don’t limit your inbound traffic to your usual customers. Use social media to reach and engage prospects. As you implement Instagram and Facebook marketing strategies, you’ll be reaching many people organically.
Gain brand loyalty
Customers who enjoy interacting with brands they follow tend to be loyal to these brands alone. They will choose you over your competitors, which makes it more necessary to engage with them as much as possible. And you can do that through social media by interacting with them, offering promo codes and the likes.
It’s not uncommon to set a budget for your marketing strategies. And the good thing about SMM is that you can customise your budget based on your business goals. You can set a minimum budget to spend per day as well as adjust it. You can even pause or stop the ad campaign. You can control the budget you can spend across various campaigns to make sure you don’t go above your spending limit.
In conclusion, why waste the opportunity of reaching as many customers as possible? Social media is where your customers are, so make sure your business is there as well. This is no time to be focusing on just one digital marketing service when you can employ as many as your budget can let you. If you are worried that your SMM efforts will not be fruitful, work with a dependable social media marketing agency that has proven they can take your business to the next level as they did to their other clients.