Top 10 Online Shopping Sites in Singapore 2018

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[ Top 10 Online Shopping Sites in Singapore - UPDATED as of March 2020]

Online shopping sites have been steadily overtaking traditional brick-and-mortar stores. With the exploding popularity of eCommerce that only continues to increase, you can be sure that it will continue its success in the future. 

Despite our country’s small size, Singapore is one of the biggest online spenders in the Asia-Pacific region in 2015. The online shopping trend has expanded over the years and multiple retail businesses are now into the eCommerce scene as well.

Based on an algorithm-based calculation by *Statista (Leading provider of market and consumer data globally):
* Singapore's eCommerce market's largest segment is Electronics & Media with a market volume of US$1,996m in 2020.
* While market revenue is expected to show an annual growth rate (CAGR 2020-2024) of 9.1%, resulting in a market volume of US$3,939m by 2024.

Ecommerce growth revenue jan2020

So, without further ado, here are the 10 most popular eCommerce sites in Singapore + discover one emerging shopping site exclusive for corporate organizations.

Top 10 Online Shopping Sites in Singapore 2018


Top 10 Shopping Sites in Singapore - Qoo10

Qoo10 defines “marketplace” well with a huge variety of stuff & multiple sellers in different markets that you can choose from.

Despite the confusing interface, its clever deal placements and advertising have drawn many enthusiastic customers to it. That, combined with the sheer volume of goods it sells, has made it one of the oldest and popular online shopping websites in Singapore.


Top 10 Shopping Sites in Singapore - Lazada

Compared to Qoo10, Lazada’s interface is undoubtedly more organized and attractive. It sells a diverse range of goods from household items, electronic devices, to furniture and wines. 

Lazada has a massive e-commerce presence in Southeast Asia with operations in Singapore, Malaysia, the Philippines, Indonesia, Thailand, and Vietnam. In 2016, Alibaba Group bought over the majority of its shares at $1 billion, in their quest for growth in the rising affluence of the region. It is certainly a force to be reckoned with.


Top 10 Shopping Sites in Singapore - Redmart

Founded in Singapore, Redmart is essentially an online supermarket and a convenient solution for busy middle-class customers. Goods are purchased according to customers’ instructions and delivered right to their doorsteps. It has set its sights overseas with its foray into the Hong Kong and Indonesian markets. Of course, other enthusiastic competitors have challenged its position, such as Honestbee and supermarket chains that have caught on to the trend.

In 2016, it was also acquired by Alibaba Group, the Chinese-American e-commerce giant, as part of its plans to expand into the Southeast Asian market. 

In 2019, Redmart moved its operations to Lazada's platform. Customers can still shop for their groceries and household essentials via the Lazada app. This means that only registered Lazada users will be able to shop at RedMart on Lazada.


Top 10 Shopping Sites in Singapore - Shop365

Established in 2013, Shop365 is another website that has amassed popularity over the years. It offers products from a wide range of well-known brands, such as Philips, Kenwood, DeLonghi, Hasbro, Prolink, OGAWA, and many more brands. They are mainly focusing on home and kitchen appliances and in 2018, they have launched their online marketplace. Shop365 focuses on 100% local sellers which able customers to receive their purchases fast and good support from local vendors. Do check them out @ https://shop365.sg


Top 10 Shopping Sites in Singapore - Shopback

As is, Shopback isn’t exactly a shopping website, but rather a service. The first of its kind in Southeast Asia, it basically hitches onto other e-commerce sites and offers discounts and cash rebates for users while they shop. 

All users have to do is create an account and shop via the links on the website, and the rebates will be credited to their bank accounts after a period of time. 

Impressively, it was offering discounts at more than 300 e-stores and its notable partner sites include Agoda, Airbnb, Klook, Asos, and Expedia. 

Over the last couple of years, its popularity has also increased. It’s not hard to guess why – who would refuse discounts and “free” money? I know I wouldn’t!


Top 10 Shopping Sites in Singapore - eBay

eBay needs no introduction – clearly, old is gold for this one. Thanks to an international pool of sellers and 20+ years of strong market presence, it has managed to defend itself against other similar websites. It also maintains its reputation as one of the most favored destinations for online shopping.


Top 10 Shopping Sites in Singapore - Carousell

Hard to believe that this market giant was created by a group of Singaporean students back in 2012, isn’t it? My personal favourite, Carousell offers users a platform to easily list, buy and sell almost anything under the sun.

Since its inception, it has seen huge growth and attracted the likes (and money) of many influential investors. 

It has also been infamously called “Carouhell” with a Tumblr account dedicated to it due to its tendency to attract cheapskates and rude inarticulate people. However, its simple-to-use interface and a wide variety of goods have always kept customers coming back. 

It also has a buyer-seller rating system as encouragement and deterrent to others. Over the years, Carousell has expanded and now operates within Singapore, Malaysia, Indonesia, Taiwan, Hong Kong, Australia, and the Philippines.


Top 10 Shopping Sites in Singapore - Shopee

Shopee is one of the widely used shopping sites in Singapore because of its competitive prices & regular deals. It often offers generous discount coupons for buyers provided by sellers. You can also earn Coin Rewards on every purchase that you can use to get further discounts. Sounds great right?!

You can also find a wide range of items being sold here, from Milo cubes to HaiDiLao, a popular Chinese restaurant’s signature sauce. The purchasing and selling process is extremely straightforward which is a definite plus. It comes up with occasional trivia, contests, and games to fuel the interest of users. 


Top 10 Shopping Sites in Singapore - Zalora


One of the biggest online fashion retailers in Singapore, Zalora sells not just their own home brand, but also that of many other well-known brands including Mango, MDSCollections, Ivy Park, Nike, Under Armour, and many more. Users find themselves spoilt for choice, and it’s also the rare few sites selling items for women, men, & kids. It offers many attractive discount coupons for existing customers, special discount coupons to newly sign-up members, as well as a 30-day free returns policy to boost sales. 


Top 10 Shopping Sites in Singapore - HipVan

HipVan is Singapore's online furniture shop that sells quality & stylish furniture and homeware that doesn’t burn a huge hole in your pocket. It promises “great quality with a fair price”, without cutting corners. Here, you can shop for sofas, coffee tables, chairs, beds, mattresses, and more! With over 5,000 unique designs to choose from, you can create your dream home that fits your lifestyle.

On average, revenue for the company has been growing at a steady 12 percent monthly, and the company looks to conquering the Singapore home market worth $3 billion annually. 



Smartmall - Corporate Discounts & Employee Benefits Program in Singapore

SmartMall is the leading online shopping platform for corporate discounts in Singapore. The platform gives exclusive corporate promos and staff discounts from top brands and retailers that would help you deliver better employee rewards and great employee benefits. Find out more @ https://smartmall.com.sg/

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